The role of bolstering and counter arguing mind-sets in persuasion

Journal of Consumer Research

Volumn 38, Issue 5, 2012, Pages 920-932

  Xu, Alison Jing ^a   Wyer, Robert S ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84855791633     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/661112     Document Type: Article

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