Encouraging CRM systems usage: A study among bank managers

Management Research Review

Volumn 35, Issue 2, 2012, Pages 121-133

  Vella, Joseph ^a   Caruana, Albert ^b  

^a LULEÅ UNIVERSITY OF TECHNOLOGY   (Sweden)

^b UNIVERSITY OF MALTA   (Malta)

Author keywords

Banks; Community banking; Corporate strategy; Customer relationship management; Information technology; Perceived ease of use; Perceived usefulness

Indexed keywords

EID: 84855769665     PISSN: 20408269     EISSN: None     Source Type: Journal    
DOI: 10.1108/01409171211195152     Document Type: Article

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