Intermedia processes in the adoption of tobacco control activities among opinion leaders in California

Communication Theory

Volumn 16, Issue 1, 2006, Pages 91-117

  Schuster, Darleen V ^a   Valente, Thomas W ^a   Skara, Silvana N ^a   Wenten, Madé R ^a   Unger, Jennifer B ^a   Cruz, Tess Boley ^a   Rohrbach, Louise Ann ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; COMMUNICATION; SOCIAL BEHAVIOR; TOBACCO;

CALIFORNIA; NORTH AMERICA; UNITED STATES;

NICOTIANA TABACUM;

EID: 33644798669     PISSN: 10503293     EISSN: 14682885     Source Type: Journal    
DOI: 10.1111/j.1468-2885.2006.00007.x     Document Type: Article

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