Improving retention rate and response quality in Web-based surveys

Computers in Human Behavior

Volumn 28, Issue 2, 2012, Pages 507-514

  Sánchez Fernández, Juan ^a   Muñoz Leiva, Francisco ^a   Montoro Ríos, Francisco Javier ^a  

^a UNIVERSITY OF GRANADA   (Spain)

Author keywords

Follow up mailings; Personalization of invitations; Post incentives based on prize draws; Response quality; Retention rate; Web based surveys

Indexed keywords

WEBSITES;

FOLLOW UP; PERSONALIZATIONS; POST-INCENTIVES BASED ON PRIZE DRAWS; RETENTION RATE; WEB-BASED SURVEYS;

SURVEYS;

EID: 84855538569     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2011.10.023     Document Type: Article

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