Corporate environmental market responsiveness: A model of individual and organizational drivers

Journal of Business Research

Volumn 65, Issue 3, 2012, Pages 402-411

  Rivera Camino, Jaime ^a,b  

^a UNIVERSIDAD ESAN   (Peru)

^b UNIVERSIDAD CARLOS III DE MADRID   (Spain)

Author keywords

Environmental responsiveness; European firms; Green marketing; Managers' decision making; Theory of planned behavior

Indexed keywords

EID: 84855349380     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.07.002     Document Type: Article

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