The influence of social communication networks on intentions to purchase on the web

International Journal of Internet Marketing and Advertising

Volumn 1, Issue 2, 2004, Pages 137-154

  Fitzgerald, Lynda ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

integrated marketing communications; normative influences; online purchasing; social communication networks

Indexed keywords

EID: 84855241762     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2004.004017     Document Type: Article

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