The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia

Business Strategy Series

Volumn 13, Issue 1, 2012, Pages 21-30

  Mohamed, Rozita Naina ^a   Daud, Norzaidi Mohd ^a  

^a UNIVERSITI TEKNOLOGI MARA   (Malaysia)

Author keywords

Brand trust; Brands; Equity; Fast food industry; Food industry; Malaysia; Religion; Religious sensitivity; Values

Indexed keywords

EID: 84555202733     PISSN: 17515637     EISSN: 17515645     Source Type: Journal    
DOI: 10.1108/17515631211194599     Document Type: Article

References (37)

1. Aaker, D.A. (1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, The Free Press, New York, NY.
2. Balisunset (2009), "Boycott on fast food industry", available at: www.google-adsense-script.html
3. Boush, D.M. and Loken, B. (1991), "A process training study of brand extension evaluation", Journal of Marketing Research, Vol. 28 No. 2, pp. 16-28.
4. Cheverton, P. (2002), How Come You Can't Identify Your Key Customers?, Kogan Page, London.
5. Curran, H.J., Gaffuri, P., Pitz, W.J. and Westbrook, C.K. (1998), "A comprehensive modeling study of n-Heptane oxidation", Combustion and Flame, Vol. 114, pp. 149-77. (Pubitemid 28211279)
6. Delgado-Ballester, E. (2003), "Development and validation of brand trust scale", International Journal of Marketing Research, Vol. 45 No. 1, pp. 35-53. (Pubitemid 36195523)
7. Delgado-Ballester, E. and Munuera-Aleman, J.L. (2001), "Brand trust in the context of consumer loyalty", European Journal of Marketing, Vol. 35 Nos 11/12, pp. 1238-58.
8. Department of Statistics (2007), Agri-food past, present and future report Malaysia, Agri-Food Trade Service Report, Department of Statistics, Kuala Lumpur.
9. Dowling, G.R. and Uncles, M. (1997), "Do consumer loyalty programmed really work?", Sloan Management Review, Vol. 38 No. 4, pp. 71-82.
10. Downey, H.K. and Slocum, J.W. (1975), "Uncertainty measure, research and sources of variation", Human Relations, Vol. 30, pp. 161-74.
11. Duncan, R.B. (1972), "Characteristics of organizational environments and perceived environmental uncertainty", Administrative Science Quarterly, Vol. 17, pp. 313-27.
12. Florida District Export Council (2006), "Opportunity Malaysia", US Mission to Malaysia, available at: www.malaysiamission.com/team.php?id=25 (accessed October 13, 2009).
13. Fournier, S. (1998), "Consumers and their brands: developing relationship theory in consumer research", Journal of Consumer Research, Vol. 24 No. 4, pp. 343-73.
14. Friedman, M. (1985), "Consumer boycotts in the United States, 1970-1980: contemporary events in historical perspective", The Journal of Consumer Affairs, Vol. 19 No. 1, pp. 96-117.
15. Ganesan, S. (1994), "Determinants of long term orientation in buyer seller relationships", Journal of Marketing, Vol. 58, pp. 1-19.
16. Grace, D. and O'Cass, A. (2002), "Brand associations: looking through the eye of the beholder", Qualitative Market Research: An International Journal, Vol. 5 No. 2, pp. 96-111.
17. Hess, J. and Story, J. (2005), "Trust-based commitment: multidimensional consumer-brand relationships", Journal of Consumer Marketing, Vol. 22 No. 6, pp. 313-22. (Pubitemid 41374204)
18. Huang, W.S. and Dubinsky, A.J. (2004), "Effect of brand name on consumers' risk perceptions of online shopping", Journal of Consumer Behavior, Vol. 4 No. 1, pp. 40-50.
19. Jackson, J.E. and Schantz, W.T. (1993), "Crisis management lessons: when push shoved Nike", Business Horizons, January/February, pp. 27-35.
20. Knudsen, K., Aggarwal, P. and Maamoun, A. (2008), "The burden of identity: responding to product boycotts in the Middle East", Journal of Business Economics Research, Vol. 6 No. 11, pp. 17-25.
21. Kotler, P.A.G. (2006), Principles of Marketing, 11th ed., Prentice Hall, London.
22. Kotler, P.H. (2003), Marketing Management, 11th ed., Pearson Education International, Upper Saddle River, NJ.
23. Kumar, V. and Ganesh, J. (1995), "State of the art in brand equity research: what we know and what needs to be known", Australian Journal of Market Research, Vol. 3, pp. 4-21.
24. Lawrence, P.R. and Lorsch, J.W. (1967), Organizational and Environment, Graduate School of Business Administration, Harvard University, Cambridge, MA.
25. Liao, N.N.H. and Wu, T.C. (2009), "The pivotal role of trust in customer loyalty: empirical research on the system integration market in Taiwan", The Business Review, Cambridge, Vol. 12 No. 2, pp. 277-83.
26. Milliken, F.J. (1987), "Three types of perceived uncertainty about the environment: state, effect and response uncertainty", Academy of Management Review, Vol. 12 No. 1, pp. 133-44.
27. Morgan, R.M. and Hunt, S.D. (1994), "The commitment-trust theory of relationship marketing", Journal of Marketing, Vol. 58, pp. 20-38.
28. O'Loughlin, D. and Szmigin, I. (2005), "Customer perspectives on the role and importance of branding in Irish financial services", International Journal of Bank Marketing, Vol. 23 No. 1, pp. 8-27. (Pubitemid 40687418)
29. Pappu, R., Quester, P.G. and Cooksey, R.W. (2005), "Consumer-based brand equity: improving the measurement - empirical evidence", Journal of Product & Brand Management, Vol. 14 No. 3, pp. 143-54. (Pubitemid 40906626)
30. Ravald, A. and Gronroos, C. (1996), "The value concept in marketing", European Journal of Marketing, Vol. 30 No. 2, pp. 19-30.
31. Reast, J.D. (2005), "Brand trust and brand extension acceptance: the relationship", Journal of Product & Brand Management, Vol. 14 No. 1, pp. 4-13. (Pubitemid 40757258)
32. Rempel, J.K., Holmes, J.G. and Zanna, M.P. (1985), "Trust in close relationships", Journal of Personality and Social Psychology, Vol. 49 No. 1, pp. 95-112.
33. Sirdeshmukh, D., Singh, J. and Sabol, B. (2002), "Consumer trust, value and loyalty in relational exchanges", Journal of Marketing, Vol. 66, January, pp. 15-37.
34. Temporal, P. (2001), Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market, revised edition, Wiley, Singapore.
35. Verbeke, W. (2000), "Influences on the consumer decision-making process towards meat insights from Belgium implications", British Food Journal, Vol. 102 No. 7, pp. 522-38.
36. Wonglorsaichon, P. and Sathainrapabayut, P. (2008), "Brand perception and brand equity of baby accessory products in working mom's perspective", International Review of Business Research Papers, Vol. 4 No. 1, pp. 385-95.
37. Wu, W.P., Chan, T.S. and Lau, H.H. (2008), "Does consumers' personal reciprocity affect future purchase intentions?", Journal of Marketing Management, Vol. 24 Nos 3/4, pp. 345-60.