Revisiting customer value analysis in a heterogeneous market

Journal of Modelling in Management

Volumn 5, Issue 1, 2010, Pages 8-24

  Desarbo, Wayne S ^a   Ebbes, Peter ^a   Fong, Duncan K h ^a   Snow, Charles C ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Bayesian statistical decision theory; Customer relations; Demand; Prices; Quality; Value analysis

Indexed keywords

EID: 83655213740     PISSN: 17465664     EISSN: 17465672     Source Type: Journal    
DOI: 10.1108/17465661011026130     Document Type: Article

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