Identifying causal marketing mix effects using a regression discontinuity design

Marketing Science

Volumn 30, Issue 6, 2011, Pages 1079-1097

  Hartmann, Wesley ^a   Nair, Harikesh S ^a   Narayanan, Sridhar ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Casinos; Direct mail; Endogeneity; Nonparametric identification; Regression discontinuity; Selection; Targeted marketing; Treatment effects

Indexed keywords

EID: 83455200297     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0670     Document Type: Review

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