"The best price you'll ever get": The 2005 employee discount pricing promotions in the U.S. automobile industry

Marketing Science

Volumn 29, Issue 2, 2010, Pages 268-290

  Busse, Meghan R ^a   Simester, Duncan I ^b   Zettelmeyer, Florian ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Natural experiments; Pricing; Sales promotions

Indexed keywords

EID: 77951992419     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0516     Document Type: Article

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