Art of persuasion: An analysis of techniques used to market foods to children

Journal of Paediatrics and Child Health

Volumn 47, Issue 11, 2011, Pages 776-782

  Hebden, Lana ^a   King, Lesley ^a   Kelly, Bridget ^a  

^a UNIVERSITY OF SYDNEY   (Australia)

Author keywords

child; food; marketing; persuasive communication; television

Indexed keywords

ADVERTIZING; ART; ARTICLE; AUSTRALIA; BEVERAGE; EMOTION; FOOD; FOOD INDUSTRY; HAPPINESS; HUMAN; IMAGINATION; MARKETING; PALATABILITY; PERSUASIVE COMMUNICATION; PRIORITY JOURNAL; SYSTEMATIC REVIEW; TECHNIQUE; TELEVISION;

CHILD; FOOD; HUMANS; MARKETING; PERSUASIVE COMMUNICATION;

EID: 81455154576     PISSN: 10344810     EISSN: 14401754     Source Type: Journal    
DOI: 10.1111/j.1440-1754.2011.02025.x     Document Type: Article

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