Gross for kids but good for parents: Differing messages in advertisements for the same products

Public Health Nutrition

Volumn 11, Issue 6, 2008, Pages 588-595

  Jones, Sandra ^a   Fabrianesi, Belinda ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Children; Food advertising; Magazine advertising; Targeting

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; CHILD HEALTH; DIET; FEMALE; FOOD; HUMAN; MAJOR CLINICAL STUDY; MALE; NUTRITIONAL HEALTH; PARENTAL ATTITUDE; PRIORITY JOURNAL;

ADULT; ADVERTISING AS TOPIC; CHILD; CHILD NUTRITION PHYSIOLOGY; CHILD PSYCHOLOGY; FEMALE; HEALTH PROMOTION; HUMANS; MALE; NUTRITIVE VALUE; PARENTS; PERCEPTION; PERIODICALS AS TOPIC;

EID: 43749104913     PISSN: 13689800     EISSN: 14752727     Source Type: Journal    
DOI: 10.1017/S1368980007000894     Document Type: Article

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