Frequency of promotional strategies and attention elements in children's food commercials during children's programming blocks on US broadcast networks

Young Consumers

Volumn 8, Issue 3, 2007, Pages 184-196

  Page, Randy M ^a   Brewster, Aaron ^a  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

Advertising; Children (age groups); Food products; Marketing; Nutrition; Obesity

Indexed keywords

EID: 84992928840     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610710780936     Document Type: Article

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