Marketing-based tangibilisation for services

Service Industries Journal

Volumn 25, Issue 6, 2005, Pages 747-772

  Tarn, David D C ^a  

^a I SHOU UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; SERVICE SECTOR;

EID: 23844479580     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/02642060500103290     Document Type: Article

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