Simplifying difficult calculations: Consumer choice of two-part tariffs

Journal of Product and Brand Management

Volumn 20, Issue 7, 2011, Pages 549-556

  Redden, Joseph P ^a   Hoch, Stephen J ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Consumer behaviour; Decision heuristics; Decision making; Information processing; Two part tariffs

Indexed keywords

EID: 80055052837     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421111181859     Document Type: Article

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