Global responsibility through consumption?: Resistance and assimilation in the anti-brand movement

Critical Perspectives on International Business

Volumn 6, Issue 4, 2010, Pages 256-272

  Fontenelle, Isleide Arruda ^a  

^a FUNDAÇÃO GETÚLIO VARGAS   (Brazil)

Author keywords

Brand awareness; Consumer behaviour; Consumers; Social responsibility

Indexed keywords

EID: 78049487435     PISSN: 17422043     EISSN: None     Source Type: Journal    
DOI: 10.1108/17422041011086841     Document Type: Article

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