Exogenous learning, seller-induced learning, and marketing of durable goods

Management Science

Volumn 57, Issue 10, 2011, Pages 1788-1801

  Jing, Bing ^a  

^a Center for AI and Institutions at CKGSB   (China)

Author keywords

Customer learning; Durable goods; Dynamic pricing; Experience goods

Indexed keywords

CUSTOMER LEARNING; DURABLE GOODS; DYNAMIC PRICING; EXPECTED UTILITY; EXPERIENCE GOODS; INDIRECT EFFECTS; PRICING STRATEGY; PRODUCT CHARACTERISTICS; PRODUCT RELEASE; STRATEGIC INTERACTIONS; UNIT COST;

COMMERCE; CUSTOMER SATISFACTION; ECONOMICS; SALES;

COSTS;

EID: 80054041346     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1110.1355     Document Type: Article

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