This thing called marketisation

Journal of Marketing Management

Volumn 27, Issue 11-12, 2011, Pages 1081-1086

  Lowrie, Anthony ^a   Hemsley Brown, Jane ^b  

^a MINNESOTA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053994998     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.614733     Document Type: Editorial

References (22)

1. Angell, R.J., Heffernan, T.W., & Megicks, P. (2008). Service quality in post graduate education. Quality Assurance in Education, 16(3), 236-254.
2. Arambewela, R., & Hall, J. (2006). A comparative analysis of international education satisfaction using SERVQUAL. Journal of Services Research, 6, 141-163.
3. Athiyaman, A. (1997). Linking student satisfaction and service quality perceptions: The case of university education. European Journal of Marketing, 31(7), 528-540.
4. Bakewell, C.J., & Gibson-Sweet, M.F. (1998). Strategic marketing in a changing environment: Are the new UK universities in danger of being 'stuck in the middle? The International Journal of Educational Management, 12(3), 103-107.
5. Clemes, M.D., Gan, C., & Kao, T.H. (2008). University student satisfaction: An empirical analysis. Journal of Marketing for Higher Education, 17(2), 292-325.
6. Conway, T., Mackay, S., & Yorke, D. (1994). Strategic planning in higher education: Who are the customers? The International Journal of Educational Management, 8(6), 29-36.
7. DeMoranville, C.W., & O'Donnell, P.B. (2001). Price elasticity of per-credit-hour tuition charges and the effects on four-year graduation rates. Journal of Marketing for Higher Education, 11(4), 29-49.
8. Foucault, M. (1991) What is enlightenment. In P. Rabinow (Ed.), The Foucault reader: An introduction to Foucault's thought. London: Penguin.
9. Gibbs, P. (2001). Higher education as a market: A problem or a solution? Studies in Higher Education, 26(1), 85-94.
10. Hemsley-Brown, J., & Oplatka, I. (2006). Universities in a competitive global marketplace: A systematic review of the literature on higher education marketing. International Journal of Public Sector Management, 19(4), 316-338.
11. Lowrie, A. (2007). Branding higher education: Equivalence and difference in developing university identity. Journal of Business Research, 60(9), 990-999.
12. Lowrie, A. (2008). The relevance of aggression and the aggression of relevance: The rise of the accreditation marketing machine. International Journal of Educational Management, 22(4), 352-364.
13. Lowrie, A., & Willmott, H. (2006). Marketing higher education: The relevance of promotion and the promotion of relevance. Social Epistemology, 20(3), 221-240.
14. Lowrie, A., & Willmott, H. (2009). Accreditation sickness in the consumption of business education: The vacuum in AACSB standard setting. Management Learning, 40(4), 411-420.
15. Ng, S., Lee, J., & Soutar, G. (2007). Are Hofstede's and Scwartz's value frameworks congruent? International Marketing Review, 24(2), 164-180.
16. Niculescu, M. (2006). Strategic positioning in Romanian higher education. Journal of Organizational Change Management, 19(6), 725-737.
17. Petruzzellis, L., D'Uggento, A.M., & Romanazzi, S. (2006). Student satisfaction and quality of service in Italian universities. Managing Service Quality, 16(4), 349-364.
18. Scwartz, S. (1994). Beyond individualism/collectivism: New cultural dimensions of values. In U. Kim, H.C. Triandis, C. Kagitcibasi, S.C. Choi, & G. Yoon, (Eds.), Individualism and collectivism: Theory, method and applications (pp. 85-119). London: Sage.
19. Skålén, P. (2009). Service marketing and subjectivity: The shaping of customer-oriented employees. Journal of Marketing Management, 25(7/8), 795-809.
20. Tadajewski, M. (2010). Towards a history of critical marketing studies. Journal of Marketing Management, 26(9/10), 773-824.
21. Trim, P.J. (2003). Strategic marketing of further and higher educational institutions: Partnership arrangements and centres of entrepreneurship. The International Journal of Educational Management, 17(2), 59-70.
22. Zammuto, R.F., Keaveney, S.M., & O'Connor, E.J. (1996). Rethinking student services: Assessing and improving service quality. Journal of Marketing for Higher Education, 7(1), 45-70.