Innovation in destination marketing: The use of passive mobile positioning for the segmentation of repeat visitors in Estonia

Baltic Journal of Management

Volumn 6, Issue 3, 2011, Pages 378-399

  Kuusik, Andres ^a   Tiru, Margus ^b   Ahas, Rein ^a   Varblane, Urmas ^a  

^a UNIVERSITY OF TARTU   (Estonia)

^b Positium LBS   (Estonia)

Author keywords

Customer loyalty; Destination marketing; Estonia; Passive mobile positioning; Positioning technologies; Segmentation; Service innovation; Tourism development

Indexed keywords

EID: 80053076592     PISSN: 17465265     EISSN: None     Source Type: Journal    
DOI: 10.1108/17465261111168000     Document Type: Article

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