LBS in marketing and tourism management: Measuring destination loyalty with mobile positioning data

Journal of Location Based Services

Volumn 4, Issue 2, 2010, Pages 120-140

  Tiru, Margus ^a   Kuusik, Andres ^a   Lamp, Mari Liis ^a   Ahas, Rein ^a  

^a UNIVERSITY OF TARTU   (Estonia)

Author keywords

Customer loyalty; Destination loyalty; Location based services; Marketing; Mobile positioning; Repeated visitations; Tourism geography; Tourism management

Indexed keywords

CUSTOMER LOYALTY; DESTINATION LOYALTY; LOCATION-BASED SERVICES; MOBILE POSITIONING; REPEATED VISITATIONS; TOURISM GEOGRAPHY; TOURISM MANAGEMENT;

ALGORITHMS; CUSTOMER SATISFACTION; SALES; STRATEGIC PLANNING;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 77956331772     PISSN: 17489725     EISSN: 17489733     Source Type: Journal    
DOI: 10.1080/17489725.2010.508752     Document Type: Article

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