Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions

European Journal of Operational Research

Volumn 202, Issue 3, 2010, Pages 880-892

  Foubert, Bram ^a   Gijsbrechts, Els ^b  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Marketing; Nonlinear programming; Price promotion; Retailing

Indexed keywords

BRAND MANAGERS; DECISION MODELS; MULTI-ITEM; MULTIPLE ITEMS; PRICE PROMOTION; PRICE PROMOTIONS; RETAILING;

COMMERCE; COMPETITION; DYNAMIC PROGRAMMING; NONLINEAR PROGRAMMING;

SALES;

EID: 70350573960     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2009.06.020     Document Type: Article

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