Communicating Before a Crisis: An Exploration of Bolstering, CSR, and Inoculation Practices

The Handbook of Crisis Communication

Volumn , Issue , 2010, Pages 568-590

  Wigley, Shelley ^a   Pfau, Michael ^b  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Additional strategies to traditional crisis management; Communicating before a crisis exploration of bolstering, CSR and inoculation practices; Crisis preparation strategy for minimizing damage to corporate reputation; Crisis non crisis condition; Mean differences between message types (crisis scenario); Multivariate analyses (MANCOVA) design assessing predictions and questions; Omnibus multivariate results; Preemptive communication strategies for crisis management; Promotion of CSR as resistance strategy

Indexed keywords

EID: 80052955560     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1002/9781444314885.ch28     Document Type: Chapter

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