A World of Reputation Research, Analysis and Thinking — Building Corporate Reputation Through CSR Initiatives: Evolving Standards

Corporate Reputation Review

Volumn 8, Issue 1, 2005, Pages 7-12

  Fombrun, Charles J ^a  

^a Reputation Institute   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84892041756     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540235     Document Type: Article

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