Knowing too much: Expertise-Induced false recall effects in product comparison

Journal of Consumer Research

Volumn 38, Issue 3, 2011, Pages 535-554

  Mehta, Ravi ^a   Hoegg, Joandrea ^b   Chakravarti, Amitav ^c  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^c NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052770461     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/659380     Document Type: Article

References (62)

1. Aiken, Leona S. and Stephen G. West (1991), Multiple Regression, Newbury Park, CA: Sage.
2. Alba, Joseph W. and Wesley J. Hutchinson (1987), "Dimensions of Consumer Expertise, " Journal of Consumer Research, 13 (March), 411-54.
3. Anderson, Craig A. and Brad J. Bushman (2001), "Effects of Violent Video Games on Aggressive Behavior, Aggressive Cognition, Aggressive Affect, Physiological Arousal, and Prosocial Behavior: A Meta-analytic Review of the Scientific Literature, " Psychological Science, 12 (September), 353-59.
4. Baird, Raymond R. (2003), "Experts Sometimes Show More False Recall than Novices: A Cost of Knowing Too Much, " Learning and Individual Differences, 3 (4), 349-55.
5. Ballou, Brian (2001), "The Relationship between Auditor Characteristics and the Nature of Review Notes for Analytical ProcedureWorking Papers, " Behavioral Research in Accounting, 13 (1), 25-48.
6. Bettman, James R., Eric Johnson, and JohnW. Payne (1991), "Consumer Decision Making, " in Handbook of Consumer Behaviour, ed. Thomas Robertson and Harold Kassarjian, Englewood Cliffs, NJ: Prentice Hall, 50-84.
7. Biehal, Gabriel and Dipankar Chakravarti (1986), "Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives, " Journal of Consumer Research, 12 (March), 382-405.
8. Black, Nick, Susan van Rooyen, Fiona Godlee, Richard Smith, and Stephen Evans (1998), "What Makes a Good Reviewer and a Good Review for a General Medical Journal?" Journal of the American Medical Association, 280 (July), 231-33.
9. Braun, Kathryn A. (1999), "Postexperience Advertising Effects on Consumer Memory, " Journal of Consumer Research, 25 (March), 319-34.
10. Braun, Kathryn A., Rhiannon Ellis, and Elizabeth F. Loftus (2002), "Make My Memory: How Advertising Can Change Our Memories of the Past, " Psychology and Marketing, 19 (January), 1-23.
11. Brucks, Merrie (1985), "The Effects of Product Class Knowledge on Information Search Behavior, " Journal of Consumer Research, 12 (June), 1-16.
12. Burke, Raymond R. and Thomas K. Srull (1988), "Competitive Interference and Consumer Memory for Advertising, " Journal of Consumer Research, 15, (1), 55-68.
13. Carnagey, Nicholas L. and Craig A. Anderson (2005), "The Effects of Reward and Punishment in Violent Video Games on Aggressive Affect, Cognition, and Behavior, " Psychological Science, 16 (11), 882-89.
14. Castel, Alan D., David P. McCabe, Henry L. Roediger, and Jeffrey L. Heitman (2007), "The Dark Side of Expertise: Domain-Specific Memory Errors, " Psychological Science, 18 (January), 3-5.
15. Chase, William G. and Herbert A. Simon (1973), "Perception in Chess, " Cognitive Psychology, 4 (1), 55-81.
16. Coley, John, Patrick Shafto, Olga Stepanova, and Elizabeth Baraff (2005), "Knowledge and Category-Based Induction, " in Categorization Inside and Outside the Laboratory: Essays in Honor of Douglas L. Medin, ed. Woo-kyoung Ahn, Robert L. Gladstone, Bradley C. Love, Arthur B. Markman, and Phillip Wolff, American Psychological Association Decade of Behavior Series, Washington, DC: American Psychological Association.
17. Cowley, Elizabeth and Andrew A. Mitchell (2003), "The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information, " Journal of Consumer Research, 30 (December), 443-54.
18. Cowley, Elizabeth and Andrew A. Mitchell (2005), "What Do Novice Consumers Remember?" Advances in Consumer Research, 32 (1), 437-38.
19. Evans, Arthur T., Robert A. McNutt, Suzanne W. Fletcher, and Robert H. Fletcher (1993), "The Characteristics of Peer Reviewers Who Produce Good-Quality Reviews, " Journal of General Internal Medicine, 8 (8), 422-28.
20. Feng, Jing, Ian Spence, and Jay Pratt (2007), "Playing an Action Video Game Reduces Gender Differences in Spatial Cognition, " Psychological Science, 18 (10), 850-55.
21. Houston, David A., Steven J. Sherman, and Sara M. Baker (1991), "Feature Matching, Unique Features, and the Dynamics of the Choice Process: Predecision Conflict and Postdecision Satisfaction, " Journal of Experimental Social Psychology, 27 (5), 411-30.
22. Huffman, Cynthia and Michael J. Houston (1993), "Goal-Oriented Experiences and the Development of Knowledge, " Journal of Consumer Research, 20 (September), 190-207.
23. Johnson, Marcia K. (2006), "Memory and Reality, " American Psychologist, 61 (November), 760-71.
24. Kardes, Frank (1988), "A Nonreactive Measure of Inferential Beliefs, " Psychology and Marketing, 5 (Fall), 273-86.
25. Kardes, Frank R., A. V. Muthukrishnan, and Vladimir Pashkevich (2004), "On the Conditions under which Experience and Motivation Accentuate Bias in Intuitive Judgment, " in The Routines of Decision Making, ed. Tilmann Betsch and Susanne Haberstroh, Mahwah, NJ: Erlbaum, 139-56.
26. King, Charles W. and John O. Summers (1970), "Overlap of Opinion Leadership across Consumer Product Categories, " Journal of Marketing Research, 7 (February), 43-50.
27. Kray, Laura and Richard Gonzalez (1999), "DifferentialWeighting in Choice versus Advice: I'll Do This, You Do That, " Journal of Behavioral Decision Making, 12 (3), 207-17.
28. Langer, Ellen J. and Lois G. Imber (1979), "When Practice Makes Imperfect: Debilitating Effects of Overlearning, " Journal of Personality and Social Psychology, 37 (November), 2014-25.
29. Lee, Hanjoon, Paul M. Herr, Frank R. Kardes, and Chankon Kim (1999), "Motivated Search: Effects of Choice Accountability, Issue Involvement, and Prior Knowledge on Information Acquisition and Use, " Journal of Business Research, 45 (May), 75-88.
30. Leonard-Barton, Dorothy (1985), "Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation, " Journal of Consumer Research, 11 (March), 914-26.
31. Lerner, Jennifer S. and Philip E. Tetlock (1999), "Accounting for the Effects of Accountability, " Psychological Bulletin, 125 (March), 255-75.
32. Liberman, Nira and Jens Forster (2006), "Inferences from Decision Difficulty, " Journal of Experimental Social Psychology, 42 (3), 290-301.
33. Lynch, John G., Jr. and Thomas K. Srull (1982), "Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods, " Journal of Consumer Research, 9 (June), 18-37.
34. Mackiewicz, Jo (2010), "Assertions of Expertise in Online Product Reviews, " Journal of Business and Technical Communication, 24 (1), 3-28.
35. MacKinnon, David P., Chondra M. Lockwood, and Jason Williams (2004), "Confidence Limits for the Indirect Effect: Distribution of the Product and Resampling Methods, " Multivariate Behavioral Research, 39 (1), 99-128.
36. Mantonakis, Antonia, Bruce W. A. Whittlesea, and Carolyn Yoon (2008), "Consumer Memory, Fluency, and Familiarity, " in Handbook of Consumer Psychology, ed. Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, New York: Psychology, 77-102.
37. Marchant, Garry, John Robinson, Urton Anderson, and Michael Schadewald (1991), "Analogical Transfer and Expertise in Legal Reasoning, " Organizational Behavior and Human Decision Processes, 48 (April), 272-90.
38. Markman, Arthur B. and Jeffrey Loewenstein (2010), "Structural Comparison and Consumer Choice, " Journal of Consumer Psychology, 20 (April), 126-137.
39. Markman, Arthur B. and Douglas L. Medin (1995), "Similarity and Alignment in Choice, " Organizational Behavior and Human Decision Processes, 63 (August), 117-30.
40. Mather, Mara, Marisa Knight, and Michael McCaffrey (2005), "The Allure of the Alignable: Younger and Older Adults' False Memories of Choice Features, " Journal of Experimental Psychology: General, 134 (February), 38-51.
41. Park, C. Whan, David L. Mothersbaugh, and Lawrence Feick (1994), "Consumer Knowledge Assessment, " Journal of Consumer Research, 21 (June), 71-82.
42. Patel, Vimla L. and Guy J. Groen (1991), "The General and Specific Nature of Medical Expertise: A Critical Look, " in Toward a General Theory of Expertise, Prospects and Limits, ed. K. Anders Ericsson and Jacqui Smith, Cambridge: Cambridge University Press, 93-125.
43. Preacher, Kristopher J. and Andrew F. Hayes (2008), "Asymptotic and Resampling Strategies for Assessing and Comparing Indirect Effects in Multiple Mediator Models, " Behavior Research Methods, 40 (3), 879-91.
44. Roediger, Henry L., III, and Kathleen B. McDermott (1995), "Creating False Memories: Remembering Words Not Presented in Lists, " Journal of Experimental Psychology: Learning, Memory, and Cognition, 21 (July), 803-14.
45. Roehm, Michelle L. and Brian Sternthal (2001), "The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies, " Journal of Consumer Research, 28 (September), 257-72.
46. Sanbonmatsu, David M., Frank R. Kardes, and Bryan D. Gibson (1991), "The Role of Attribute Knowledge and Overall Evaluations in Comparative Judgment, " Organizational Behavior and Human Decision Processes, 48 (February), 131-46.
47. Schmidt, Henk G. and Henny P. A. Boshuizen (1993), "On Acquiring Expertise in Medicine, " Educational Psychology Review, 5 (3), 205-21.
48. Siegel-Jacobs, Karen and J. Frank Yates (1996), "Effects of Procedural and Outcome Accountability on Judgment Quality, " Organizational Behavior and Human Decision Processes, 65 (January), 1-17.
49. Simonson, Itamar and Peter Nye (1992), "The Effect of Accountability on Susceptibility to Decision Errors, " Organizational Behavior and Human Decision Processes, 51 (April), 416-46.
50. Simonson, Itamar and Barry M. Staw (1992), "Deescalation Strategies: A Comparison of Techniques for Reducing Commitment to Losing Courses of Action, " Journal of Applied Psychology, 77 (August), 419-26.
51. Simonson, Itamar and Amos Tversky (1992), "Choice in Context: Trade-Off Contrast and Extremeness Aversion, " Journal of Marketing Research, 29 (August), 281-95.
52. Sjöberg, Lennart (1972), "A Cognitive Theory of Similarity, " Goteborg Psychological Reports, 2 (10), 1-23.
53. Sternberg, Robert J. (1997), "Cognitive Conceptions of Expertise, " in Expertise in Context: Human and Machine, ed. Paul Feltovich, Kenneth Ford, and Robert Hoffman, Menlo Park, CA: AAAI.
54. Tetlock, Philip E. (1983), "Accountability and Complexity of Thought, " Journal of Personality and Social Psychology, 45 (July), 74-83.
55. Tetlock, Philip E. (1986), "A Value Pluralism Model of Ideological Reasoning, " Journal of Personality and Social Psychology, 50 (4), 819-27.
56. Tetlock, Philip E. and Richard Boettger (1989), "Accountability: A Social Magnifier of the Dilution Effect, " Journal of Personality and Social Psychology, 57 (3), 388-98.
57. Underwood, Benton J. (1965), "False Recognition Produced by Implicit Verbal Responses, " Journal of Experimental Psychology, 70 (July), 122-29.
58. Voss, James F., Gregg T. Vesonder, and George J. Spilich (1980), "Text Generation and Recall by High-Knowledge and Low-Knowledge Individuals, " Journal of Verbal Learning and Verbal Behaviour, 19 (December), 651-67.
59. Wang, Jing and Robert S. Wyer Jr. (2002), "Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product Evaluations, " Journal of Consumer Psychology, 12 (4), 327-40.
60. Wimmers, Paul F., Henk G. Schmidt, Peter P. J. L. Verkoeijen, and Margje W. J. van de Wiel (2005), "Inducing Expertise Effects in Clinical Case Recall, " Medical Education, 39 (September), 949-57.
61. Zhang, Shi and Arthur B. Markman (1998), "Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences, " Journal of Marketing Research, 35 (November), 413-26.
62. Zhang, Shi and Arthur B. Markman (2001), "Processing Product Unique Features: Alignability and Involvement in Preference Construction, " Journal of Consumer Psychology, 11 (1), 13-27.