Destination positioning opportunities using personal values: Elicited through the Repertory Test with Laddering Analysis

Tourism Management

Volumn 33, Issue 1, 2012, Pages 100-107

  Pike, Steven ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Construct elicitation; Decision sets; Destination positioning; Laddering; Repertory Test

Indexed keywords

MARKETING; STAKEHOLDER; TOURISM MARKET; TOURIST DESTINATION; TRAVEL BEHAVIOR;

EID: 80052508860     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2011.02.008     Document Type: Article

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