Consumer hopefulness: construct, relevance to internet marketing, antecedents and consequences

International Journal of Internet Marketing and Advertising

Volumn 1, Issue 2, 2004, Pages 174-195

  MacInnis, Deborah J ^a   de Mello, Gustavo ^a   Patrick, Vanessa M ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

advertising; consumption; decision making; effect; emotions; hopefulness; internet marketing; marketing communications

Indexed keywords

EID: 84926176488     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2004.004019     Document Type: Article

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