A performance evaluation model of CRM on non-profit organisations

Total Quality Management and Business Excellence

Volumn 19, Issue 4, 2008, Pages 321-342

  Wu, Shwu Ing ^a   Hung, Jr Ming ^a  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Balanced scorecard; Cause Related Marketing (CRM); Non profit organisation; Structural Equation Modelling (SEM)

Indexed keywords

EID: 41549133967     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783360701591978     Document Type: Article

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