Managing consumer privacy concerns in personalization: A strategic analysis of privacy protection

MIS Quarterly: Management Information Systems

Volumn 35, Issue 2, 2011, Pages 423-444

  Lee, Dong Joo ^a   Ahn, Jae Hyeon ^b   Bang, Youngsok ^b  

^a Hansung University   (South Korea)

^b Korea Advanced Institute of Science and Technology   (South Korea)

Author keywords

Competitive analysis; Consumer privacy concerns; Fair information practices; Game theory; Information privacy; Personalization; Privacy protection

Indexed keywords

COMPETITION; DATA PRIVACY; GAME THEORY; INFORMATION DISSEMINATION; INFORMATION USE;

COMPETITIVE ANALYSIS; CONSUMER PRIVACY; FAIR INFORMATION PRACTICES; INFORMATION PRIVACY; PERSONALIZATIONS; PRIVACY PROTECTION;

CONSUMER PROTECTION;

EID: 80051768546     PISSN: 02767783     EISSN: None     Source Type: Journal    
DOI: 10.2307/23044050     Document Type: Article

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