Stakeholder perceptions of green marketing: The effect of demand and supply integration

International Journal of Physical Distribution and Logistics Management

Volumn 41, Issue 7, 2011, Pages 684-696

  Kirchoff, Jon F ^a   Koch, Chris ^a   Nichols, Bridget Satinover ^b  

^a UNIVERSITY OF TENNESSEE   (United States)

^b NORTHERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Customer value; Demand and supply integration; Firm performance; Green initiatives; Green marketing; Stakeholders

Indexed keywords

EID: 80051758868     PISSN: 09600035     EISSN: None     Source Type: Journal    
DOI: 10.1108/09600031111154134     Document Type: Article

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