It's not me, it's you: How gift giving creates giver identity threat as a function of social closeness

Journal of Consumer Research

Volumn 38, Issue 1, 2011, Pages 164-181

  Ward, Morgan K ^a   Broniarczyk, Susan M ^b  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79956263760     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/658166     Document Type: Article

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