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Marketing Science
Volumn 30, Issue 4, 2011, Pages 737-752
Optimizing e-tailer profits and customer savings: Pricing multistage customized online bundles
Author keywords

Bundling; Customer budget; Customized bundle; E tailing; Multistage dynamic pricing; Nonlinear mixed integer programming; Online retailing; Reservation price
Indexed keywords

EID: 80051627410     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0631     Document Type: Article
Times cited : (51)
References (47)
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