Bundling with customer self-selection: A simple approach to bundling low-marginal-cost goods

Management Science

Volumn 51, Issue 10, 2005, Pages 1481-1493

  Hitt, Lorin M ^a   Chen, Pei Yu ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Bundling; Digital goods; Information goods; Internet; Pricing; Self selection

Indexed keywords

BUNDLING; DIGITAL GOODS; INFORMATION GOODS; PRICING; SELF-SELECTION;

CORRELATION METHODS; COST ACCOUNTING; COST BENEFIT ANALYSIS; INTERNET; PRODUCT DESIGN; SALES; STRATEGIC PLANNING;

CUSTOMER SATISFACTION;

EID: 27544460319     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1050.0403     Document Type: Review

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