Competitive bundling and counterbundling with generalist and specialist firms

Management Science

Volumn 53, Issue 1, 2007, Pages 159-168

  Ghosh, Bikram ^a   Balachander, Subramanian ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Bundling; Competition; Game theory; Pricing

Indexed keywords

ASYMMETRIC PRODUCT LINES; BUNDLING; MARKET CONDITIONS;

COMPETITION; CONSUMER PRODUCTS; COST BENEFIT ANALYSIS; GAME THEORY; PRODUCT DESIGN; STRATEGIC PLANNING;

INDUSTRIAL MANAGEMENT;

EID: 33847067164     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1060.0601     Document Type: Article

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