Let's talk: Adapting accountants' communications to small business managers' objectives and preferences

Accounting, Auditing and Accountability Journal

Volumn 24, Issue 6, 2011, Pages 781-809

  Stone, Gerard ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Accounting; Australia; Communications preferences; Customer relationship management; Globalization; Objectives; Small businesses

Indexed keywords

EID: 79960613423     PISSN: 09513574     EISSN: None     Source Type: Journal    
DOI: 10.1108/09513571111155546     Document Type: Article

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