Charitable Partnerships among Travel and Tourism Businesses: Perspectives from Low-Fares Airlines

International Journal of Tourism Research

Volumn 13, Issue 4, 2011, Pages 337-354

  Fenclova, Emily ^a   Coles, Tim ^a  

^a UNIVERSITY OF EXETER BUSINESS SCHOOL   (United Kingdom)

Author keywords

Cause related marketing; Corporate philanthropy; Corporate social responsibility; Low fares airlines; Tourism and transport

Indexed keywords

AIRLINE INDUSTRY; ANALYTICAL FRAMEWORK; GOVERNANCE APPROACH; MARKETING; STAKEHOLDER; SUSTAINABLE DEVELOPMENT; TOURISM MARKET; TOURIST DESTINATION;

EID: 79959709331     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.854     Document Type: Article

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