The role of social networks in online shopping: Information passing, price of trust, and consumer choice

Proceedings of the ACM Conference on Electronic Commerce

Volumn , Issue , 2011, Pages 157-166

  Guo, Stephen ^a   Wang, Mengqiu ^a   Leskovec, Jure ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

e commerce; price of trust; recommender systems; triadic closure; viral marketing

Indexed keywords

COMMERCIAL TRANSACTIONS; CONSUMER BEHAVIORS; CONSUMER CHOICE; FEATURE SETS; GAIN INSIGHT; INSTANT MESSAGING; ONLINE SHOPPING; PRICE OF TRUST; SOCIAL GRAPHS; SOCIAL INTERACTIONS; SOCIAL NETWORKS; TRIADIC CLOSURE; VIRAL MARKETING;

INFORMATION RETRIEVAL; SALES; SOCIAL NETWORKING (ONLINE);

ELECTRONIC COMMERCE;

EID: 79959596089     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1993574.1993598     Document Type: Conference Paper

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