From personal values to creativity: Evidence from frontline service employees

European Journal of Marketing

Volumn 45, Issue 7, 2011, Pages 1029-1050

  Sousa, Carlos M ^a   Coelho, Filipe ^b  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

^b UNIVERSITY OF COIMBRA   (Portugal)

Author keywords

Banks; Creativity; Customer orientation; Frontline service employees; Organizational commitment; Personal values

Indexed keywords

EID: 79959559956     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111137598     Document Type: Article

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