The competitor busting strategy in keyword auctions: Who's worst hit?

Proceedings - 2011 9th Annual Communication Networks and Services Research Conference, CNSR 2011

Volumn , Issue , 2011, Pages 153-160

  Naldi, Maurizio ^a   Pavignani, Antonio ^a   Grillo, Antonio ^a   Lentini, Alessandro ^a   Italiano, Giuseppe F ^a  

^a UNIVERSITY OF ROME TOR VERGATA   (Italy)

Author keywords

Information services; Information systems; Internet; Simulation

Indexed keywords

BIDDING STRATEGY; SIMULATION;

COMMERCE; INFORMATION RETRIEVAL; INFORMATION SERVICES; TELECOMMUNICATION NETWORKS;

SEARCH ENGINES;

EID: 79959252341     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/CNSR.2011.30     Document Type: Conference Paper

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