A model for the dynamics of bidders in the simulation of keyword auctions

Proceedings - 2011 UKSim 13th International Conference on Modelling and Simulation, UKSim 2011

Volumn , Issue , 2011, Pages 440-445

  Naldi, Maurizio ^a   Pavignani, Antonio ^a   Grillo, Antonio ^a   Lentini, Alessandro ^a   Italiano, Giuseppe F ^a  

^a UNIVERSITY OF ROME TOR VERGATA   (Italy)

Author keywords

bidding models; keyword auctions; population dynamics

Indexed keywords

BIDDING MODELS; DYNAMIC POPULATION; KEYWORD AUCTIONS; STEADY STATE;

COMMERCE; INFORMATION RETRIEVAL; SEARCH ENGINES;

COMPUTER SIMULATION;

EID: 79956122586     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/UKSIM.2011.90     Document Type: Conference Paper

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