When demand accelerates demand: Trailing the bandwagon

Journal of Consumer Psychology

Volumn 19, Issue 3, 2009, Pages 302-312

  van Herpen, Erica ^a   Pieters, Rik ^b   Zeelenberg, Marcel ^b  

^a WAGENINGEN UNIVERSITY   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Bandwagon effect; Commodity theory; Product scarcity; Snob effect

Indexed keywords

EID: 68349133172     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.01.001     Document Type: Article

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