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Volumn , Issue , 2015, Pages 64-68

The morality of markets, marketing, and the corporate purpose

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EID: 36849059704     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (8)

References (27)
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    • Bauer, R.A.1
  • 4
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    • The Obstinate Audience: The Influence Process from the Point of View of Social Communication
    • (May)
    • Bauer, Raymond A. (1964), "The Obstinate Audience: The Influence Process from the Point of View of Social Communication, " American Psychologist, 19 (May), 319-28.
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    • Bauer, R.A.1
  • 7
    • 20444484622 scopus 로고
    • The Cigarette Advertising Controversy: Assumptions About Consumers, Regulation, and Scientific Debate
    • Calfee, J.E. and D.J. Ringold (1992), "The Cigarette Advertising Controversy: Assumptions About Consumers, Regulation, and Scientific Debate, " Advances in Consumer Research, 19, 557-62.
    • (1992) Advances in Consumer Research , vol.19 , pp. 557-562
    • Calfee, J.E.1    Ringold, D.J.2
  • 10
    • 0003772810 scopus 로고
    • Chicago: University of Chicago Press
    • Friedman, Milton (1962), Capitalism and Freedom. Chicago: University of Chicago Press.
    • (1962) Capitalism and Freedom
    • Friedman, M.1
  • 14
    • 0001196880 scopus 로고
    • Who Do We Know: Predicting the Interests and Opinions of the American Consumer
    • (December)
    • Hoch, Stephen J. (1988), "Who Do We Know: Predicting the Interests and Opinions of the American Consumer, " Journal of Consumer Research, 15 (December), 315-24.
    • (1988) Journal of Consumer Research , vol.15 , pp. 315-324
    • Hoch, S.J.1
  • 15
    • 0003250558 scopus 로고
    • Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising
    • (July)
    • Holbrook, Morris B. (1987), "Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising, " Journal of Marketing, 51 (July), 95-103.
    • (1987) Journal of Marketing , vol.51 , pp. 95-103
    • Holbrook, M.B.1
  • 16
    • 85087798485 scopus 로고
    • Centesimus Annus
    • George Weigel, ed. Washington, DC: Ethics and Policy Center
    • John Paul II (1992), "Centesimus Annus, " in A New Worldly Order: John Paul II and Human Freedom, George Weigel, ed. Washington, DC: Ethics and Policy Center.
    • (1992) A New Worldly Order: John Paul II and Human Freedom
    • Paul, J.1
  • 17
    • 0003902676 scopus 로고    scopus 로고
    • 11th ed. Upper Saddle River, NJ: Prentice Hall
    • Kotler, Philip (2003), Marketing Management, 11th ed. Upper Saddle River, NJ: Prentice Hall.
    • (2003) Marketing Management
    • Kotler, P.1
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    • 0004001516 scopus 로고
    • A. Castell, ed. New York: Appleton-Century-Crofts
    • Mill, John Stuart (1947), On Liberty, A. Castell, ed. New York: Appleton-Century-Crofts.
    • (1947) On Liberty
    • Mill, J.S.1
  • 23
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    • Social Criticisms of Target Marketing: Process or Product?
    • (February)
    • Ringold, Debra Jones (1995), "Social Criticisms of Target Marketing: Process or Product?" American Behavioral Scientist, 38 (February), 578-92.
    • (1995) American Behavioral Scientist , vol.38 , pp. 578-592
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  • 26
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    • Susceptibility and Severity: Perceptual Dimensions Underlying the Third-Person Effect
    • Shah, D.V., R.J. Faber, and S. Youn (1999), "Susceptibility and Severity: Perceptual Dimensions Underlying the Third-Person Effect, " Communication Research, 26 (2), 240-67.
    • (1999) Communication Research , vol.26 , Issue.2 , pp. 240-267
    • Shah, D.V.1    Faber, R.J.2    Youn, S.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.