Customer satisfaction and customer behavior: The differential role of brand and category expectations

Marketing Letters

Volumn 7, Issue 3, 1996, Pages 249-263

  Gupta, Kamal ^a   Stewart, David W ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b ACNielsen   (New Zealand)

Author keywords

Customer satisfaction; Expectations; Norms; Recommendations; Repurchase

Indexed keywords

EID: 0013622534     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF00435741     Document Type: Article

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