Reading 'the marketing revolution' through the prism of the FBI

Journal of Marketing Management

Volumn 26, Issue 1-2, 2010, Pages 90-107

  Tadajewski, Mark ^a  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

Cooperation; Marketing management; The marketing concept; The marketing revolution; The Pillsbury Company

Indexed keywords

EID: 79958109786     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672570903512510     Document Type: Article

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