The foundations of relationship marketing: Reciprocity and trade relations

Marketing Theory

Volumn 9, Issue 1, 2009, Pages 9-38

  Tadajewski, Mark ^a,b  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

^b UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

History of marketing; History of marketing thought; Marketing concept; Reciprocity; Relationship marketing; Trade relations

Indexed keywords

EID: 61849161586     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593108100058     Document Type: Article

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