Language and culture: Linguistic effects on consumer behavior in international marketing research

Handbook of Research in International Marketing

Volumn , Issue , 2003, Pages 228-242

  Zhang, Shi ^a   Schmitt, Bernd H ^b,c   Haley, Hillary ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^c Center on Global Brand Leadership   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79957961234     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781781950395.00020     Document Type: Chapter

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