Modular service design in professional services: A qualitative study

International Journal of Services and Operations Management

Volumn 9, Issue 1, 2011, Pages 1-17

  Nakano, Davi ^a  

^a UNIVERSITY OF SÃO PAULO   (Brazil)

Author keywords

Advertising; Creative industries; Ethnography; Modular design; Professional services; Service operations

Indexed keywords

EID: 79957616261     PISSN: 17442370     EISSN: 17442389     Source Type: Journal    
DOI: 10.1504/IJSOM.2011.040318     Document Type: Article

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