Can generic advertising alleviate consumer concerns over food scares?

Applied Economics

Volumn 43, Issue 12, 2011, Pages 1535-1549

  Messer, Kent D ^a   Kaiser, Harry M ^b   Payne, Collin ^c   Wansink, Brian ^b  

^a UNIVERSITY OF DELAWARE   (United States)

^b Department of Obstetrics Gynecology   (United States)

^c NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; CONSUMPTION BEHAVIOR; FOOD SAFETY; FOOD SUPPLY;

UNITED STATES;

BOVINAE;

EID: 79956187739     PISSN: 00036846     EISSN: 14664283     Source Type: Journal    
DOI: 10.1080/00036840802600616     Document Type: Article

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