A cross-functional approach to evaluating multiple line extensions for assembled products

Management Science

Volumn 47, Issue 1, 2001, Pages 22-36

  Ramdas, Kamalini ^a,b   Sawhney, Mohanbir S ^a,b  

^a UNIVERSITY OF VIRGINIA   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Component Variety; Cost Interactions; Product Variety; Profit Maximization; Revenue Interactions

Indexed keywords

COMPUTER SIMULATION; COSTS; ECONOMICS; OPTIMIZATION; SALES;

ASSEMBLED PRODUCTS;

PRODUCT DEVELOPMENT;

EID: 0035239244     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.47.1.22.10667     Document Type: Article

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