Brand context and control: The role of the flagship store in B&B Italia

International Journal of Retail and Distribution Management

Volumn 36, Issue 7, 2008, Pages 551-563

  Doyle, Stephen A ^a   Moore, Christopher M ^b   Doherty, Anne Marie ^c   Hamilton, Morag ^d  

^a GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

^b HERIOT WATT UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF GLAMORGAN   (United Kingdom)

^d ROBERT GORDON UNIVERSITY   (United Kingdom)

Author keywords

Brand management; Stores and supermarkets

Indexed keywords

EID: 45749121132     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550810880589     Document Type: Article

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