Exploring the connections between visual merchandising and retail branding. An application of facet theory

International Journal of Retail and Distribution Management

Volumn 33, Issue 7, 2005, Pages 505-513

  Davies, Barry J ^a   Ward, Philippa ^a  

^a Cheltenham Gloucester College of Higher Education   (United Kingdom)

Author keywords

Brands; Merchandising; Research methods

Indexed keywords

EID: 21244452789     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550510605578     Document Type: Review

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